Organizational behaviour - concept,importance.

                             Organizational behaviour 

Organization: It is a group of people who are collected to work for a common goal with collective efforts. Organization works through9 two concepts i.e coordination and delegation among its group members. Delegation is necessary to allocate group members with equal work according to their capability, and coordination is required to achieve organizational goal with precision.

→ Behavior: It is a verbal or physical response shown by a person as a consequence of the impact of his/her surroundings. Individual Behavior varies in accordance with their mental reactivity to particular circumstances because of their deeply imbibed morals and value system.

                                            

 

Organizational Behavior is the observation of individual and/or group Behavior in response to the other individuals or group as a whole. It studies Behavior of people or group to know their attitude towards particular circumstances.

Organizational behavior is the study of both group and individual performance and activity within an organisation .

This area of study examines human behavior in a work environment and determines its impact on job structure, performance, communication, motivation, leadership, etc.

“Organizational behavior is directly concerned with the understanding, prediction, and control of human behavior in organizations.”

OB  can be categorized in at least three ways:

·        individuals in organizations (micro-level)

·        work groups (meso-level)

·        how organizations behave (macro-level)

 

Importance of Organizational Behavior:

 

1.    It builds better relationship by achieving people’s, organizational, and social objectives.

2.    It covers a wide array of human resource like behavior, training and development, change management, leadership, teams etc.

3.    It brings coordination which is the essence of management.

4.    It improves goodwill of the organization.

5.    It helps to achieve objectives quickly.

6.    It makes optimum utilization of resources.

7.    It facilitates motivation.

8.    It leads to higher efficiency.

9.    It improves relations in the organization.

10.       It is multidisciplinary, in the sense that applies different techniques, methods, and theories to evaluate the performances.

The fundamental concepts of organizational behavior

·        Individual Differences.

·        Perception.

·        A Whole Person.

·        Motivated Behavior.

·        The desire for Involvement.

·        The value of the Person.

·        Human Dignity.

·        Organizations are Social System.

·        Mutuality of Interest.

·        Holistic Concept.

Challenges and opportunities of organizational behavior

 

Improving People’s Skills

Technological changes, structural changes, environmental changes are accelerated at a faster rate in the business field.

Unless employees and executives are equipped to possess the required skills to adapt to those changes, the targeted goals cannot be achieved in time.

These two different categories of skills – managerial skills and technical skills.

                                                        

Improving Quality and Productivity

Quality is the extent to which the customers or users believe the product or service surpasses their needs and expectations.

For example, a customer who purchases an automobile has a certain expectation, one of which is that the automobile engine will start when it is turned on.

If the engine fails to start, the customer’s expectations will not have been met and the customer will perceive the quality of the car as poor. The key dimensions of quality as follows.

·        Performance: Primary rating characteristics of a product such as signal coverage, audio quality, display quality, etc.

·        Features: Secondary characteristics, added features, such as calculators, and alarm clock features in handphone

·        Conformance: meeting specifications or industry standards, the workmanship of the degree to which a product’s design or operating characteristics match pre-established standards

·        Reliability: The probability of a product’s falling within a specified period

·        Durability: It is a measure of a product’s life having both economic and technical dimension

·        Services: Resolution of problem and complaints, ease of repair

·        Response: Human to human interfaces, such as the courtesy of the dealer « Aesthetics: Sensory characteristics such exterior finish

·        Reputations: Past performance and other intangibles, such as being ranked first.

More and more managers are confronting to meet the challenges to fulfill the specific requirements of customers.

To improve quality and productivity, they are implementing programs like total quality management and reengineering programs that require extensive employee involvement.

 Improving Customer Service

OB can contribute to improving organizational performance by showing drat how employees’ attitudes and behavior are associated with customer satisfaction.

In that case, service should be the first production-oriented by using technological opportunities like a computer, the internet, etc.

                                        . .